(Marketing Report)write a marketing report in the role of the Essay

(Advertising Report)write a promoting report in the job of the advisor to the Board of The Birmingham Library - Essay Example It is a 360 degree approach in advertising which empowers the advertiser raise brand mindfulness and therefore brand experience however different touch focuses. Be that as it may, electronic showcasing must be effective in the event that it is goes with procedures impacting the client discernment from various touch focuses additionally, for example, print media, publicizing, TV, outside media, and so on. In the current report, a situational examination has been finished. E-Marketing has been taken as a technique for marking and advancements of the recently settled library in Birmingham. The objective clients fall in the age gathering of 18-25 years. Since this age is generally client clever and dependent on web and other web-based social networking exercises, utilizing electronic advertising to focus on these clients will be of reasonable bit of leeway. SOSTAC group have been applied for the improvement of circumstance, targets and procedures. From the predetermined procedures, strat egies, applications and activity plans have been suggested. An appropriate control investigation has been done to recognize the future issues and prescribed future procedures to control them. Presentation The Library of Birmingham is the new library that has as of late finished its development. Upon finish, this will supplant the Birmingham Central Library, situated in Birmingham, United Kingdom. The Library of Birmingham is the new augmentation of the Central Library having present day innovation and condition of craftsmanship foundation. The new library is a 188 million pounds venture. The focal library was finished in the year 1983 and was opened for open in the year 1984. Focal library is considered as one of the most well known and visited libraries of the nation. With the opening of the new library, numerous new administrations will be propelled. Since it is totally new foundation, a large portion of the items and highlights of the library will be ungraded and progressed. E-Ma rketing A portrayal of electronic showcasing will be use for advanced advances and electronic gadgets so as to sell and advance items and administrations. As indicated by creators like Xing et al (2004) and McQuitty and Peterrson (2000), the level of individuals getting to the web and including in online information gathering about items and administrations has become throughout the years. Business has developed everywhere throughout the world with the appearance of electronic promoting (Joines, Scherer and Scheufele, 2003) and it will make tremendous showcasing open door for the associations (Pollack, 1999; Hoffman, 2000). Electronic advertising can likewise be characterized as an online channel through with clients and advertisers go into an exchange stage available to be purchased and buy, which benefits the two players. As indicated by Meuter et al, (2000) web showcasing can be clarified as a virtual stage where administrations and items existing as computerized data can be trad ed with the assistance of channels which are useful. In this sort of media, individuals and gatherings make, offer and trade thoughts and data through online networks and systems (Mangold and Faulds, 2009). Electronic media is not the same as conventional media from various perspectives, for example, reach, quality, recurrence,

How to Write a Personal Essay for Anyone

How to Write a Personal Essay for AnyoneFor some people, writing a personal essay is a pain. It can be frustrating and takes a lot of their time. This is where you can give them a way to earn their attention. Write to win their heart!If you are trying to write a personal essay for your girlfriend or boyfriend, here are some great tips for you. These pointers will help you write a personal essay that they will actually enjoy reading. All you need to do is follow these tips and you will be able to create the greatest essay possible.One of the best ways to write a personal essay for anyone is to include all of the major questions they would ask themselves when they are in a relationship. You can use this as a resource, but you should also include it in your own voice. In order to do this, you need to create a story to give the essay a sense of being a real experience.Another thing that you can do to help your personal essay is to write from the perspective of the person who is reading i t. As you read the story, you can gain insight into the character. This allows you to find a connection between what is happening in the story and what the character feels.To write a personal essay for someone is to create a truly memorable experience. Instead of having a boring story, tell a story that is full of emotion. Use emotions to make you believable.Make sure that the topic of your personal essay is a story that is interesting to the reader. Think about the questions that they will ask themselves when they read your essay. Be as detailed as possible in the essay. This will make it easier for the reader to understand.Do not use any quotation marks in your essay. This will make it difficult for the reader to understand what you are saying. Give the reader the ability to read the essay with just the words, and not in quotes. In the end, it will be much easier for the reader to read your essay because they do not have to strain their eyes looking for quotation marks.These are j ust a few tips that you can use to help you write a personal essay. Any writer can learn how to write a personal essay for anyone, but only the best writers ever seem to get it right the first time. So be sure to go back and make sure that you have made all of the proper choices in this important part of the essay.

The Impact Of Healthcare Reforms Essay Example | Topics and Well Written Essays - 750 words

The Impact Of Healthcare Reforms - Essay Example In any case, Avraham, Dafny, and Schanzenbach (2012) found a positive and critical effect of changes planned for improving human services quality in HMOs, which brought about an expansion in inclusion among laborers and decrease of tort related claims. Decisively, changes on the general arrangement of ports somewhere in the range of 1998 and 2006 diminished payable premiums of boss supported self-safeguarded human services programs by about 2.1%. While no huge decreases were found in completely safeguarded designs under HMOs, tops on noneconomic harms and security source changes had the best effect. Accordingly, this proposes American laborers have profited by the changes by spending less on total wellbeing costs/premiums as a level of individual pay. Blue Cross Blue Shield (BCBS, 2010) noticed that coordinated effort among wellbeing intends to share customer subtleties through territorial and statewide data frameworks altogether assisted with lessening time and office practice costs . Statement of purpose for Aetna InternationalAetna International is worldwide social insurance supplier with its head quarter in USA and mainland workplaces in Europe, Asia, and Africa. The organization has been giving human services benefits over the most recent 3 decades with showed greatness and consumer loyalty. Inside America, Aetna is one of the numerous HMO specialist organizations and offers both self-supported oversaw clinical consideration designs just as movement insurance. The organization offers three classifications of human services plans including individual, corporate, and mixed social insurance plans.

Making Sense of Scientific Details

Detail problems on the ACT Science Test ask about all the tiny pieces of information that make up an ACT Science passage. There are so many strange vocabulary words, odd data formats, and experiments to keep track of that it can be difficult to remember most of the passage once you’ve finished reading. Don’t try!   Instead, gather the main gist on the first read, marking up the passage as needed, then simply go back and scan to locate the relevant details. Put your finger on the important detail when you’ve found it, and then eliminate the incorrect answer choices. Writing short notes in the test booklet is also encouraged. Practice Let’s look a sample passage with lots of details! Passage I Although there is good evidence that rivers and even lakes temporarily existed on Mars when that planet was much younger, astronomers are still debating whether a temporary ocean ever existed in a large depression in the northern plains. Two scientists discuss the evidence for an ocean. Scientist 1 Satellite data show a feature that resembles some of the shorelines surrounding Earths oceans: a terrace, Shoreline A, that is almost always at the same elevation wherever it is visible.   There are also three more features that resemble features found in some of Earths oceans: First, there is some evidence for additional terraces at other elevations (representing earlier or later times when the sea level was at that higher or lower elevation for a long period of time). Second, the surface is much smoother inside Shoreline A than outside the shoreline, exactly as is the case in Earths present oceans. Third, there are features resembling river channels leading into the depression. Scientist 2 In a few locations (near the Tharsis and Elysium volcanoes, and also near the Lyot crater), the elevation of the proposed Shoreline A is much higher than elsewhere.   The situation is much worse for some of the other potential shorelines The largest, Shoreline B, obviously cannot correspond to the boundary of an ancient ocean because its elevation varies by several kilometers from one end to the other.   The surface of any body of water will, of course, be level so its shore must also be at the same height at every point. Even without looking at the questions yet, we can see there is a lot of tiny detail here! Don’t feel the need to understand everything. The question will tell us where to look for the correct answer. Now let’s look at one: According to the passage, an ocean must have: A surface that is at the same elevation at all points A bottom that is at the same elevations at all points A depth that is the same at different points A depth that is different at different points Explanation Ask yourself: where was ocean requirements discussed? Scientist 2 talked about why something couldn’t be a shoreline, so let’s look back to that paragraph and search for the criteria he used to draw his conclusion. As Scientist B stated, the surface of any body of water (including an ocean) must be level. He said Shoreline B couldn’t correspond because of the specific detail, â€Å"elevation varies.† A level surface is a surface whose elevation is the same at all points. The answer to this Details question is (A).

Nature And Nature Emily Dickinson And Walt Whitman

Nature has an undefinable meaning as the theme is utilised in literature, and it has been a topic of reflection within the Romanticists since the beginning of the era. Romanticism and nature and inextricably linked ideas. Poets; Emily Dickinson and Walt Whitman wrote during the romantic era, and both drew heavily from aspects of nature in their work. Nature can be paralleled against several things, including humanity and the idea of life and death. The contrast between the natural world and the artificial world, and what this means for society, is also strongly eluded to in Dickinson and Whitman’s poems. Each poet uses nature as the backbone to their poetry in several instances. Dickinson’s, â€Å"Hope is the Thing with Feathers†, (Dickinson, 19) and â€Å"My Life Has Stood A Loaded Gun†, (Dickinson, 69) are strong examples of this. Whitman’s, â€Å"Song of Myself†, (Whitman, 29) and, â€Å"When Lilacs Last in the Dooryard Bloom’dâ⠂¬ , (Whitman, 255) are also poems that show the connection between nature and romanticism. Poets, Dickinson and Whitman engage with romanticism in a creative and constructive manner through the utilisation of the natural world. The natural world is a major theme within Romanticism. Both Dickinson and Whitman weave elements of nature through their work. Romanticists believe the natural world reflects key ideas within society, and within those who exist within society. Whitman explicitly draws from the theme of nature, and Dickinson makes reference to nature in herShow MoreRelatedEssay about Emily Dickinson and Walt Witman Clash803 Words   |  4 Pagesto blend the psychological side of human intellect, with the emotional side of human intuition and curiosity. Emily Dickinson and Walt Whitman were two early poets from the late 19th century. Unlike Walt, Emily liked to write at home, she was a more secluded author who enjoyed to look out the window for inspiration. Walt on the other hand loved to travel. He found inspiration through nature and the diversity of thriving cultures throughout the world. Although these writers found inspiration from twoRead MoreWhat Made Walt Whitman and Emily Dickinson Part of th e Romantic Movement?745 Words   |  3 Pages What Made Walt Whitman and Emily Dickinson Part of the Romantic Movement? The Romantic Movement, or period, was from the year 1828 to about 1865. The main feature of the American Romantic period was the celebration and praise of individualism. This time is also considered to be the first period of genuine American creativity. Emotion, instead of reason, became the largest source of inspiration and creativity during this period. All of this was a reaction to all of the constraints that wereRead More Dickinson Vs. Whitman Essay1229 Words   |  5 Pages Dickinson vs. Whitman After receiving five years of schooling, Walt Whitman spent four years learning the printing trade; Emily Dickinson returned home after receiving schooling to be with her family and never really had a job. Walt Whitman spent most of his time observing people and New York City. Dickinson rarely left her house and she didnt associate with many people other than her family. In this essay I will be comparing Emily Dickinson and Walt Whitman. Emily Dickinsons life differs greatlyRead MoreEmily Dickinson And Walt Whitman1719 Words   |  7 PagesThey find a way to insert themselves and their emotions into words that move the readers in some way. One of the most popular periods of writing would be the romanticism era. Some of the most well known authors in this time period were Emily Dickinson and Walt Whitman. 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In both of their works, Walt Whitman and Emily Dickinson use nature to portray their views on death. In Emily Dickinson’s â€Å"Slant Of Light,† Dickinson looks upon the world from the standpoint of death. InRead More Dickinson vs Whitman Essay611 Words   |  3 PagesDickinson vs Whitman Two Poets, Walt Whitman and Emily Dickinson are probably two of the most influential people in American poetry. They are regarded as the founders modern American poetry. Walt Whitman (1819-1892), for the time was breaking new ground with his diverse, energetic verse with regards to subject matter, form and style whether talking about overlooked objects in nature such as a single blade of grass or even our own hearing. Emily Dickinson (1830-1886) while living a life ofRead MoreEssay on Comparing Walt Whitman and Emily Dickinson719 Words   |  3 PagesComparing Walt Whitman and Emily Dickinson The lives of Walt Whitman and Emily Dickinson have many similarities and differences. 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The death drive contains the individual’s unconscious desire to die, which implies seeking

Male Conception Prevention Pill A Systemic Strategy For...

Male Contraception Research Male birth control, or contraception keeps sperm from coming into contact with an egg and refrain the egg from fertilizing it. Thus, not allowing for the female from becoming impregnated by a male. For many years’ contraceptives have mostly been utilized by females with products including pills, vaginal rings, etc. For males there are two methodologies as of now accessible: condoms which come in many materials (mainly latex), which obstruct the sperm from entering the vagina, and vasectomy which is a medical procedure that prevents the sperm from leaving the penis during sexual encounters. Also, researchers are inquiring about the improvement of a male conception prevention pill. Research for a male anti-conception medication pill tantamount to the female contraception pill is centered around three methodologies: using the contraception which keeps males from producing sperm, hindering the motility of sperm, and altering how sperm interacts with an egg. This, implies the male conception prevention pill will be a systemic strategy for contraception – influencing numerous body frameworks. Scientists have led studies on two sorts of systemic anti-conception medication for men: hormonal male contraception and immunocontraception. Hormonal male contraception utilizes hormones that are infused, embedded, or taken orally to stop sperm generation, however this would turn around when the contraception is no more utilized. Immunocontraception is anShow MoreRelatedFluoridation Of Drinking Water Fluoridation Is A Great Case Of Clinical Perception Prompting Epidemiologic Examination And Group Based General1756 Words   |  8 Pagesfluoridation is a great case of clinical perception prompting epidemiologic examination and group based general wellbeing intercession. Albeit other fluoride-containing items are accessible, water fluoridation remains the most fair and practical strategy for conveying fluoride to all individuals from most groups, paying little respect to age, instructive achievement, or wage level. Dental Caries Dental caries is an irresistibleRead MoreSexually Transmitted Diseases35655 Words   |  143 Pagessingle correct scientific meaning; each field uses the term in different and often contradictory ways. Whereas matter originally (in Aristotelianhylomorphism) referred not to an independent thing, but to a co-dependent principle, the modern conception is that matter is a substance or entity unto itself, that is to say, it exists even apart from composing something else. Modern science identifies this substance through its physical properties; the most common current definition of matter is

Creative Media ProductionManagement

Question: Critically review the institutional context of a creative media Industry from Early Cinema, European and British Cinema, and other cinematic institutions other than Hollywood and evaluate that industrys influence upon audiences. You might want to consider the type of films made and the reaction of audiences to those films (for the chosen era) and to analyse audience responses to the films chosen. 800 words, double lined space report with any illustrations. Write an analysis about audience expectation and reception of films chosen from the period that you wish to focus on using audience reception theory (which is given attached here) to complete your findings. 800 words, double lined space report with any illustrations useful here too. Present research on the production and reception of your creative media product in the context that you have chosen, clearly showing any illustrations (scripts, storyboards, synopses and pre production material) to support your findings. Using your r esearch, make a film of around 1-2 minutes if using 16mm film, and 3-4 minutes if using digital to a high standard that could fit the definition of how certain media texts and in this case film, are (or were made as in the case of Early Cinema) made. Whatever category you choose, the end product must resemble the particular period chosen. Answer: 1.0 Introduction The film business is always in movement. While the stories that keep the French New Wave cash machine agitating run in cycles, innovation keeps on developing with each passing decade. The film business is expansive and new media has changed creation, appropriation, notice, presentation and gathering. Progressed innovative abilities shape film creation, new manifestations of review movies deconstruct the silver screen space into new situations and online media considers a surge of beginner preparations and less demanding conveyance. The progressions that are occurring are hailed by some and dreaded by others, however film hasn't yet stopped to astonish its crowd, which was forever its point. Getting to grasps with the New-Wave may justifiably in this manner appear an overwhelming prospect for some person needing to investigate the development interestingly. In view of that, this presentation will give some general connection and a brief outline of a percentage of the attributes connec ted with the French New Wave. It will likewise offer a few recommendations about where to begin your examinations, and in addition reviews of the original "must see" movies which best characterize the development. In the event that you've as of now seen a considerable lot of the best known New Wave movies, or are searching for a more particular methodology, you may attempt the top ten New Wave Film Lists, which bore around chief, sub-class, execution and different classifications (Straubhaar, LaRose Davenport 2008).. 2.0 Creative Media and its Influence on Production The pace of the film are likewise particularly amusement like and this quicker pace clear in numerous late movies can be halfway credited to digitization and database altering, which have improved the altering procedure. Significantly more powerful in the way movies look is the improvement of computerized imaging advancements, which impart numerous assets and individuals to feature diversion advancement. It is getting to be more regular, for movies to depend intensely on PC created imaging. The course of meeting is progressed by the quick market development in the range of feature recreations and the 'flat combination' of media businesses. Comparable methods and advancements are additionally being utilized as a part of the improvement of feature diversions and this implies that these commercial enterprises are currently in a position to impart advanced resources (Perron, 2008).In relation to the camera work in creating the French New Wave and in spite of the fact that it was profound ly impacted by excellent Hollywood, they dismiss the traditions encapsulated by the huge studios, leaving upon a test course that changed filmmaking until the end of time Straubhaar, LaRose and Davenport 2008). The features emanating from the creative media and the influence of film are enumerated below. Jump Cuts: These are sudden, shaking altering removes which happen of arrangement or amid an unforeseen minute. They frequently include cam edge changes of fewer than 30 degrees, which can have a confusing impact on the viewer. Customary filmmaking rejected such cuts in light of the fact that they tossed the viewer out of the onscreen show To New Wave producers that was correctly the point. Improvised Filmmaking: Normal traditions stressed tight control over the filmmaking procedure -shooting in studio sets where the chiefs could manage each and every thing that showed up on screen. The new wave shunned such limitations. They frequently recorded in broad daylight areas with extemporized dialog and plots developed on the fly. From numerous points of view, it appeared to be messy, yet it additionally caught a liveliness and suddenness that no "quality" film could want to match.Natural Sound: Generally as they rejected the bogus cunning of studio filmmaking, the New Wave tossed the util ization of remixing their sound. Rather, they utilized a naturalistic soundtrack recorded amid the shoot and indicated unaltered... regardless of the fact that it highlighted oversights or interruptions. Like their different strategies, it loaned the movies a feeling of freshness and vitality that prior films needed.Hand-Held Cameras: New eras of cams helped French New Wave producers shoot out in the open regions. They could move the cam around effectively, making long following shots and streaming the cam around a given space. They could likewise shoot well in tight quarters, making a closeness that bulkier and more extravagant cams couldn't match. Numerous French New Wave movies utilize since a long time ago, developed shots, which these sorts of cams encouraged (Genette, 1997).Homages and Auteurs: New wave producers instituted the expression "auteur", or "writer," implying that the movies of a given chief (or performer or essayist) had regular qualities that no other film had. Ne w Wave executives endeavored to make every film particularly their own- -an outflow of identity as much as a plot or story. In the meantime, they additionally wished to respect the movie producers who had enlivened them by putting reverences to prior movies in their works. Such praises frequently originated from "notorious" kinds, for example, wrongdoing motion pictures, westerns or Jerry Lewis comedies .(Elkington, 2009). Editing: One prominent framework to ascend out of the new wave was the bounce cut, in which two convulsive pictures are looked at. While bounce cuts are routinely used as a piece of film and TV modifying today, at the time, they were especially shaking to gatherings of spectators, who were used to a smooth stream of pictures onscreen, instead of changing those focuses out itself. The style was free of any Hollywood rules. It was convulsive and the officials expected to help the social events to remember individuals that they were seeing a film. There were jump cuts unnecessary to the film. Godard used these bob cuts to emphases and long discourse in a room, or an auto driving around Paris, there were such distinguishable cuts Irrelevant Shots in the film gave an entertaining impact to the film. Tirez le Pianist. "Might my mom fall dead on the chance that I am lying." curtailed to a photo of the mother falling dead. It was easygoing humor, which was frequently embedded into the movies (Perron, 2008). 3.0 The Reception of creative media products According to Wasko and Shanadi (2006), with home silver screens and other review innovations now accessible in the home, individuals don't go to the film as much as they once did, numerous liking to watch movies in the solace they could call their own home. Generation organizations are mindful that this misfortune in the cinematic world can be recovered in different ways. Cross-media mix additionally implies that promoting and advertising for recreations, movies and other stock all serve to advance the establishment as a rule and elevate attention to the items connected with it (Thompson, 2007).Entertainment permitting arrangements can demonstrate especially lucrative. Entertainment organizations are likewise quick to take advantage of, secured establishments, contending with one another to obtain the licenses to adjust more established movies. The gigantic accomplishment of the feature recreations industry additionally implies that French New Wave are offering the rights for effecti ve movies as well as purchasing the rights to fruitful amusement establishments and transforming these into wide screen movies. The paces of the film are additionally particularly diversion like and this quicker pace obvious in numerous late movies can be incompletely ascribed to digitization and database altering, which have improved the altering procedure. By 1996 advanced altering represented around ninety of the movies created in French New Wave and this non-straight altering is thought to record for the new tasteful of quicker cutting and shorter shot lengths that picked up prevalence as of now (Bordwell, 2006). Much more powerful in the way movies look is the advancement of computerized imaging advancements, which impart numerous assets and individuals to feature diversion improvement. It is getting to be more normal, for movies to depend vigorously on PC created imaging. The course of joining is progressed by the quick market development in the region of feature amusements and the 'flat reconciliation' of media businesses. Comparative systems and innovations are likewise being utilized as a part of the improvement of feature recreations and this implies that these commercial ventures are presently in a position to impart advanced resources (Elkington, 2009). Animation has been a standout amongst the most influenced customs hand-drawn strategies now assuming control totally (Weihart, 2006), yet a considerable lot of the real to life movies being made in French New Wave today likewise have incorporated advanced imaging. The system is exceptionally valuable in movies, recreations, and virtual planets, where vast group need to be produced (Manovich 2001, p258).Despite thefactthatsomeforeseethatfilmandfeaturerecreations may be presentlythoroughlyconsolidating (Perron, 2008), there are the sorts of accountneededfora wonderfulentertainment versus a delightfulfilm are excessivelydiversefor a completeandfruitfulaccomplishment to happen.Recreations are intelligent flourish with numerouspotentialoutcomesand a client co-initiation. By differencemovies are particularlyorganizedstories ordinarily in a directshape andtheviewer has noinitiationcontrol (Manovich, 2001). Theviewerconnection with film content isforthemostpartconstrained to their examination of a setbit of story. These are two altogetherdifferentclientencounters; however, both cannot be effectivelyconsolidated into thesamesingleproduct. It isdelineated by thedisappointment of 'intuitivemotionpictures' to take off amid the 1990s (Perron, 2008). It is additionally intriguing to considerthatitwas not until thethirdamusem ent under the Lord of the Rings filmestablishmentdelivered by Electronic Arts thatthisdiversionlinediscoveredsomemeasure of basicachievement ( Straubhaar, LaRose Davenport, 2008).Comprehensively, the French New Wave dismisses the thought of a conventional story in the "Old Hollywood" feeling of stories in light of account styles and structures lifted from before media, to be specific books and theater. The French New Wave manages would not have liked to hold the clients hand through every scene, guiding ones feeling by feeling, through an altered story. There was an inclination that this kind of narrating meddled with the viewer's capacity to see and respond to film pretty much as they would see and respond to life. These directors needed to separate the filmic experience, to make it crisp and energizing, and to shock the moviegoer out of smug review - to make the viewer think and feel about what they were viewing, as well as about their own lives, considerations and feelings too. Dialog was to be as practical and unconstrained as would be prudent, or philosophical in a manner that made one think past the film. Conclusion The film and amusements can advantage extraordinarily from a nearby living up to expectations relationship. It is recognized that a great part of the ability included is compatible, when they moved their base of operations closer to French New Wave. The basic distinction that exists in the middle of movies and recreations was noted that movies make situations one takes a gander at (Miller 2004). Also, film makes story; amusement makes the likelihood of account. In spite of these crucial contrasts, and maybe to some degree due to them, there are genuine advantages for union in the film and diversions commercial ventures. In the event that well thoroughly considered, diversions give a rich paratext, adding profundity and mixed bag to the pattern of a film.The ideal feature amusement and film blend has yet to be made and there are various explanations behind this. A standout amongst the clear reasons is a logistical. It takes a normal of 24 months to create and outline a full-length fea ture diversion. By correlation the creation length for a film is a normal of 6-18 months. It makes a conspicuous clash in light of the fact that, in light of a legitimate concern for exploiting the showcasing for the film, the studios mean to discharge the diversions right away before the films. Thus the recreations are hurried through generation, given less time than would for the most part be allocated to advancement and are regularly attached hard to the account of the film as a result of time confinements and absence of scripting spending plan. References Barthes, R. 1977. Image/music/text, translation Heath, S. Glasgow: Fontana-Collins Bolter, J.D. and Grusin, R. Remediation: Understanding New Media, 2000 Massachusetts: MIT Press Bordwell, D. 2006. The way Hollywood tells it: story and style in modern movies. California: University of California Press Bryman, A. 2004. The Disneyization of society. London: Sage Elkington, T. 2009. Too Many Cooks: Media Convengence and Self-Defeating Adaptations IN: Perron,B. and Wolf, M.J.P. (eds) The Video Game Theory Reader 2. New York: Routledge Fiske, J. 1989. Moments of Television: Neither the Text nor the Audience IN: Seiter, E., Borchers, H., Kreurzner, G. and Warth, E. (eds) Remote Control: Television, Audiences, and Cultural Power. London: Routledge Genette, G. 1997. Paratexts. Thresholds of interpretation New York: Cambridge University Press Gray, J. 2006. Bonus Material: The DVD Layering of The Lord of the Rings IN: Mathijs, E. (ed) The Lord of the Rings: popular culture in global context. Britian: Wallflower Press Grieb, M. 2002. Run Lara Run IN: King, G. and Krzywinska, T. (eds) Screenplay: cinema/videogames/interfaces. Britian: Wallflower Press Harbord, J. 2002. Film Cultures. London: Sage Publications Jurassic Park. 1993. [DVD]. Directed by Steven Spielberg. USA: Universal Studios Klinger, B. 2006. Beyond the multiplex: cinema, new technologies, and the home. California: University of California Press. Kristeva, J. 1980. Desire in Language: A Semiotic Approach to Literature and Art. Oxford: Basil Blackwell Lord of the Rings: The Fellowship of the Ring, Extended Edition. 2001. [DVD]. Directed by Peter Jackson. USA: New Line Cinema Lord of the Rings: The Return of the King, Extended Edition. 2003. [DVD]. Directed by Peter Jackson. USA: New Line Cinema Lord of the Rings: The Two Towers, Extended Edition. 2002. [DVD]. Directed by Peter Jackson. USA: New Line Cinema Manovich, L. 2001. The language of new media. Massachusetts: MIT Press Miller, C.H. 2004. Digital storytelling: a creators guide to interactive entertainment. Oxford: Elsevier Mori, M.1970. Bukimi no tani: the uncanny valley. Energy, 7:3335. Perron, B. 2008. Genre Profile: Interactive Movie IN: Wolf, M.J.P. (ed.) The video game explosion: a history from PONG to Playstation and beyond USA: Greenwood Press Poole, S. 2000. Trigger Happy: Videogames and the Entertainment Revolution. New York: Arcade Publishing Prince, S. 2002. True Lies: Perceptual realism, digital images and film theory IN: Turner, G. (ed) The film cultures reader. New York: Routledge Run Lola Run. 1998. [DVD]. Directed by Tom Tykwer. UK: Sony Pictures Straubhaar, J., LaRose, R. and Davenport, L. 2008. Media Now: Understanding Media, Culture, and Technology. Wadsworth: Cengage Learning The Numbers. [Online]. Available from: https://www.the-numbers.com [Accessed 6 January 2010] Thompson, K. 2007. The Frodo Franchise: The Lord of the Rings and Modern Hollywood. California: University of California Press. Wasko, J and Shanadi, G. 2006. More than just Ring: Merchandise for them all IN: Mathijs, E. (ed) The Lord of the Rings: popular culture in global context. Britian: Wallflower Press Wedel, M. 2009. Backbeat and Overlap: Time, Place, and Character Subjectivity in Run Lola Run IN: Buuckland, W. (ed) Puzzle films: complex storytelling in contemporary cinema. Britian: Blackwell Publishing Weihart, L. 2006. Entertainment. Australia: Career FAQ PTY LTD Bibliography